Prestigious corporate quality with personalized attention
Bradford is a senior
business affairs executive
He is a senior business executive with extensive and unique expertise in Intellectual Property law and licensing, business development, marketing, and content acquisition for new technologies, on a global level.
He has had success in structuring many groundbreaking deals with a diverse range of companies, including NFL, MLB, NHL, Live Nation, Marvel, HBO, MTV, International Olympics Committee, Screen Actors Guild, every Hollywood studio, Peter Gabriel, ESPN, Sesame Street, Nickelodeon, National Geographic, Playboy, Scholastic, Getty Images, Universal Music Group, Sony Music, Warner Music Group, among myriad others.
He has deep familiarity with each aspect of the media business, having sat on all sides of the deal-making table, on behalf of cable, satellite, Internet, hardware, software, mobile/wireless, distribution and production companies.
Mr. Auerbach helped form (and was Of Counsel to) the Digital Entertainment Group, the industry-wide consortium that was the primary catalyst for the launch and spectacular success of the DVD format.
Bradford is a guest lecturer at University California, San Diego for two senior seminar classes in the School of Global Policy and Strategy relating to media, technology and the law.
Bradford’s experience
Responsible for all strategic business development for Hewlett Packard Enterprise in the media and entertainment industry.
Executive Vice President at Epic Rights, handling merchandising and branding for top tier artists like KISS, John Lennon, AC/DC, Aerosmith, Woodstock, among others.
Senior Legal Counsel at Qualcomm, the industry leading digital wireless company.
General Counsel for Philips Media (a division of Royal Philips Electronics, Netherlands)
Head Counsel, Business Affairs for Astro/MEASAT (Malaysia), the premier direct broadcast satellite operator in South East Asia.
Lead attorney of Business Affairs for Programming at Liberty Media (Starz/Encore), where he structured’s largest Hollywood studio output deal, and the first to include SVOD (Subscription Video On Demand) rights.
Disney Home Video, where he handled business affairs for the industry’s leading home video company, including the company’s first copy protection deal and the company’s first Pay Per Transaction deal.
He has published myriad entertainment articles worldwide, and has presented his views at numerous industry conferences.
Bradford received his JD at Boston College Law School, where he was an Editor of the International and Comparative Law Review, which published his article on “Biotechnology Patent Law in Britain and the United States.” He did his undergraduate work at Hamilton College.
He shares a patent with Qualcomm relating to mobile phone media technology.