Bradford C. Auerbach

prestigious corporate quality with personalized attention

Bradford is a senior business affairs executive with extensive and unique expertise in entertainment production, content acquisition, Intellectual Property law and licensing, both domestically and internationally. He has had success in structuring many groundbreaking deals with a diverse range of content providers, including NFL, MLB, NHL, Live Nation, Marvel, HBO, MTV, International Olympics Committee, Screen Actors Guild, every Hollywood studio, Peter Gabriel, ESPN, Sesame Street, Nickelodeon, National Geographic, Playboy, Scholastic, Getty Images, Warner Music Group, among myriad others.
He has deep familiarity with each aspect of the media business, having sat on all sides of the deal-making table, on behalf of cable, satellite, Internet, hardware, software, mobile/wireless, distribution and production companies.
Bradford’s experience includes:
- Strategic Business Development at HP, the world’s largest technology company - Senior Legal Counsel at Qualcomm, the industry leading digital wireless company - General Counsel for Philips Media (a division of Royal Philips Electronics, Netherlands).
- Head Counsel, Business Affairs for Astro/MEASAT (Malaysia), the premier direct broadcast satellite operator in South East Asia.
- Lead attorney of Business Affairs for Programming at Liberty Media (Starz/Encore), where he structured’s largest Hollywood studio output deal, and the first to include SVOD (Subscription Video On Demand) rights.
- Disney Home Video, where he handled business affairs for the industry’s leading home video company, including the company’s first copy protection deal and the company’s first Pay Per Transaction deal.
- He has published myriad entertainment articles worldwide, and has presented his views at numerous industry conferences.
-  Bradford has been selected as an arbitrator for the Independent Film and Television Alliance (formerly known as the American Film Marketing Association), the trade association for the independent film and television industry.
- He was a Founding Board Member of the IDSA (now known as the Entertainment Software Association), creators of the mammoth E3 video game conference.
- Bradford received his JD at Boston College Law School, where he was an Editor of the International and Comparative Law Review, which published his article on “Biotechnology Patent Law in Britain and the United States.” He did his undergraduate work at Hamilton College.
- He shares a patent with Qualcomm relating to mobile phone media technology.